The Royal British Legion

The Royal British Legion is a UK charity that provides financial, social and emotional support to those who have served and are currently serving in the Armed Forces, and their dependents.

dda composed a database of 30,000 UK junior schools and their teachers and sent an educational pack to build awareness of the cause amongst school children. We provided the teachers with an opportunity to request further information that was organized on an interactive DVD. dda handled creative, print production, database construction and ongoing management of the campaign.

We handled the internal communications process and database for the Royal British Legion’s representative officers and field staff. We worked with them to manage their corporate communications and to educate their staff on the current campaign with the UK schools.

RESULTS

Both campaigns were well received with great uptake and a high response rate from each of the contacted schools. Many of the contacted teachers requested the DVD to incorporate the charity into their curriculum.