Canadian High Commission

The Canadian High Commission wanted to alert major companies to the benefits of establishing a manufacturing base in Canada.

dda was appointed to the task of creating a highly targeted niche marketing programme. We compiled the database, verified it with intensive telephone research and produced targeted mailings which embodied all the relevant selling points.  The mailings contained a bottle of Canadian maple syrup - something typically Canadian, on brand, easily identifiable and very memorable.

RESULTS

Bearing in mind that the potential value of a sale would be millions of pounds, the response rate of over 10% bears testimony to the quality of the strategy and creative approach.