ICI Solus

ICI is a customer care programme aimed at adding value, improving communications and developing a dialogue between ICI Films and its customers in the packaging industry.

dda worked with ICI on the programme’s strategy and mechanics, created the Solus ‘number one’ concept and went on to design and produce a membership pack plus all the associated literature.

RESULTS

Post-launch research revealed an enthusiastic response from over 70% of respondents.