Ambient Experiences

Marketing using unconventional media. An element of Guerrilla Marketing.


Releasing company news to imitate grassroots popularity.

Brand Experience

The cumulative brand impressions garnered from visual, verbal and experiential encounters with the brand.

Buzz Marketing

Cultivating opinion leaders and getting them to spread information about a product or service to others in their communities.


A method of promotion focused on face to face interaction via live events, trade shows, corporate meetings, etc.


A large-scale public showing of objects, products, or services.

Field Marketing

Marketing executed in the general public such as street surveys.

Focus Group

A form of qualitative research in which a group of people are asked about their attitude towards a product, service, concept, advertisement, idea, or packaging.

Grassroots Marketing

Getting consumers and influencers in key markets to care so much about a product or service that they become vocal supporters.


The duty of a host to welcome, receive or entertain guests as well as the relationship between both host and guest.

Integrated Marketing Communications (IMC)

A planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.

Presence Marketing

The recognition and exposure that a person or company gets simply by being anywhere that people are.

Pull Marketing

When a consumer requests a product and “pulls” it through the delivery channel.

Push Marketing

Marketing strategy when a development or improvement on a new product is unknown to the consumer. The product and information are “pushed” to the consumer by distribution and promotion.

Team Building Events

An event or activity designed to increase the strength and cooperation f a team or group of people.

Undercover Marketing

Marketing without the consumer knowing.

Viral Marketing

Involves a message or a communication that spreads like virus by passing on from one to another quickly, entailing a rapidly extending chain of communicators. Usually via the Internet.