pr services

Above the Line Promotion

Promotion in the media where the advertiser pays an agency to place the ad.

Advocacy

The practice of supporting a person or company to make their message heard

Below the Line Promotion

Subtle short-term incentives.

Blogging

The design and editing of a blog - a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.

Boiler Plate

Any text that is often reused without being changed from document to document.

Brief

The instructions from a client to a consultancy.

Community Relations

The communications function used to convey facts and data about a client to the public or specific publics and to educate and inform them about the client’s work in the community and on its behalf.

Corporate Communications

Communications that serve as the liaison between an organization and its publics such as newsletters, videos, special event planning, etc.

Corporate Social/Environmental Responsibility (CSR)

Taking positive action to show an organisation has a responsible attitude to the people and environment it impacts on.

Crisis Management

The communications management function used to convey accurate facts and data to the general public and to specific publics during a crisis situation.

e-PR

Also known as online PR, this involves communications using the Internet/new technology to communicate with stakeholders.

Event management

The management, preparation and organization of events at which clients are usually showcased.

Exposure

The extent to which the target audience becomes aware of a person, message, activity, theme or organisation.

Fact Sheet

A list of facts prepared for the media that is meant to give a brief overview of a company, individual, event or ongoing situation. Most often used by businesses as part of a media kit.

Familiarization Trips

A trip or tour offered to familiarize the agents with their destination/product and services.

Forum

Web applications managing user-generated content. A message board.

Image

How a client is perceived by its publics.

Image Consultant

A professional who maintains and improves a client’s image, often using public relations tactics and part of an overall campaign.

Integrated campaign

A multidisciplinary approach which uses a number of marketing communications techniques in order to deliver a consistent set of messages.

Internal communications

Communicating with employees and shareholders to inform them of change (for instance during a company merger), keep them up to date with company news and developments, or to help achieve corporate objectives.

Investor Relations

Communication between a corporate department/company and its shareholders.

Marketing or Customer Relations

Activities that increase customer values and motivate valuable customers to remain loyal and to buy again.

Media Relations

The act of involvement with various media for the purpose of informing the public of an organization’s mission, policies and practices in a positive, consistent and credible manner.

Meet and Greet

A method of introducing two or more parties to each other in a comfortable setting.

Messages

Agreed words or statements that a client wants to convey to third parties.

Photo op

Originally referred to an opportunity to take a memorable and effective photograph.

Press Kit

A pre-packaged set of promotional materials of a person, company, or organization distributed to members of the media for promotional use. Also known as a media kit.

Press Release

A written announcement that seeks to draw media attention to a specific event or product launch.

Product Placement

The strategic placement of a brand of product in the media to make money and raise brand awareness.

Promotion

Involves disseminating information about a product, product line, brand or company.

Pseudo-Events

An event or activity that exists for the sole purpose of the media publicity and serves little to no other function in real life.

Public Affairs

Activities that promote an organization’s programmes, services and image to the public.

Public Information

Activities where the purpose, design and plan intend to deliver information to the public or various publics, such as press releases.

Publicity

A message containing information that concerns a person, group, event, or product that is disseminated through various media to attract public notice.

Publicity Stunt

A planned event designed to attract the public’s attention to the event’s organizers or their cause.

Publics

A group of interested parties who is in some way connected to or interacts with a client on some level.

Sales Visit+Training

Face-to-face contact between a marketer and potential customer.

Social Media

Social media are works of user-created video, audio, text or multimedia that are published and shared in a social environment, such as a blog, wiki or video hosting site.

Social Media Engagement

A measure of the usage of social media.

Spin

Most often understood as a derogatory term for the act of highlighting the positive aspects of a bad situation, statement or action, usually to the news media, which are often sceptical of the attempt to “spin” the details.

Word-of-mouth Programmes

The passing of information from person to person via oral communication.