Stargate Viral

A successful, strategic, interactive and tactical eMarketing and eCRM strategy was proposed and implemented (following user data-harvest) for future opt-in eMails and communications informing and building anticipation amongst consumers of future DVD releases.

The Stargate user database was profiled and segmented for future relevant and engaging communications to users and consumers - cross-selling and up-selling DVD and DVD related product and other relevant digital product.

eMailings were consistently monitored, reported and re-evaluated to improve delivery, data-list performance and client journey, online effectiveness and conversion.

Via dda’s browser-based reporting system a full campaign snapshot of each digital campaign was instantly made available to client to monitor performance and return on investment.

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